Breastfeeding Support Service

Wirral Council is inviting tenders for the delivery of a Breastfeeding Support Service designed to provide evidence-based support for women who choose to breastfeed before and after birth. The service aims to improve breastfeeding rates across the borough, with additional support targeted towards women experiencing the greatest health inequalities.

The commissioned service will deliver a combination of education, promotion and practical support to improve health and wellbeing outcomes for mothers and babies across Wirral.

Service Overview

The service will provide an evidence-based programme of breastfeeding education, promotion and support for antenatal and postnatal women. Support will be targeted towards vulnerable women and those living in the most disadvantaged wards where breastfeeding rates are lowest.

The service will include, but is not limited to:

• Face-to-face support
• Group support sessions
• Peer support within Family Hubs and Children’s Centres
• Telephone support
• Provision of resources, information and advice
• A strong social media presence to encourage, motivate and provide personalised support for breastfeeding mothers

The overall aim is to improve breastfeeding rates and support positive health outcomes for mothers and babies across Wirral.

Contract Information

Buyer – Wirral Council

Deadline – 21 July 2026 – 12:00pm

Contract Value – £451,428

Delivery Length – 1 February 2027 – 31 January 2032

Tender Link – Click here

Evaluation Criteria

The procurement will be evaluated using:

• Quality – 70%
• Price – 20%
• Social Value – 10%

Additional Information

The procurement is being undertaken as a below threshold open competition under the Light Touch Regime.

Tender responses must be submitted electronically through The Chest (ProContract) procurement portal.

This opportunity reflects continued investment in preventative maternal and infant health services, supporting improved breastfeeding outcomes and reducing health inequalities through targeted community-based support across Wirral.

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If you want to advertise your opportunity, please contact Jamie Peacock, Tender Specialist at advertising@dailyround.news