CareTags launches simple, subscription-free technology for UK health and social care

A new range of wearable technology has been launched for the UK health and social care sector, designed to help members of the public quickly connect people who may be lost, confused or unable to communicate with their families, carers or support services.

CareTags has introduced NFC-enabled wristbands, high-visibility pendants and iron-on clothing patches which can be tapped using a compatible smartphone to display information chosen by the individual or the people supporting them.

The technology is aimed at people who may need additional support while in the community, including people living with dementia, vulnerable adults and children or young people who could become separated from those caring for them.

Unlike some technology-enabled care products, the tags do not require batteries, charging, a specialist reader or an app. Instead, they use passive near-field communication, or NFC, which is the same underlying technology widely used for contactless interactions with smartphones.

When somebody taps a CareTag with a compatible iPhone or Android device, a web page opens containing information selected for that particular tag. This could include contact details for a family member or carer, information that may help somebody understand the person’s needs, or relevant health and medication information where appropriate.

The information linked to a tag can be updated online without replacing the physical product. CareTags says a nominated contact can also be notified when a tag has been scanned, while the person providing assistance can choose to share their approximate location.

The person wearing the tag does not need to use a phone, remember a password or operate the technology themselves. High-visibility versions have also been designed to make their purpose apparent to somebody who encounters a person who appears to need assistance.

CareTags says the products have been developed to complement rather than replace existing care, safeguarding arrangements or technology-enabled support.

The company has also chosen a subscription-free model, with products currently starting at £8.50 as a one-off cost per person and no ongoing technology licence fee.

Founder Matthew Bailey, who has more than 15 years’ experience working with IT and technology in the social care sector, said simplicity and affordability were important considerations when developing the products.

He said there was already significant technology being introduced across social care, but argued that innovation did not always have to involve another device requiring charging, an additional app or an ongoing monthly cost.

The company is also focusing on public awareness as part of the launch, recognising that the technology relies on somebody encountering a person in difficulty understanding what the tag is and knowing how to use it.

CareTags is developing community awareness programmes alongside potential deployments, including information for shops, pharmacies, libraries and other community organisations. Posters, communication materials and support for local events and campaigns are also planned.

The ambition is to make recognising and scanning a CareTag a simple action members of the public can take if they encounter somebody who appears lost, distressed, confused or unable to communicate easily.

For people living with dementia, for example, a tag could provide another way for somebody to contact a relative or carer if the person becomes disorientated while away from home. In children’s services, the technology could potentially be used for young people who become separated from a parent, carer or group while in the community.

The company is now inviting care providers, commissioners, local authorities, charities and community organisations to explore potential deployments and partnerships.

As technology becomes an increasingly important part of health and social care, much of the focus has been on sophisticated digital monitoring, artificial intelligence and connected devices. CareTags is taking a considerably simpler approach by using technology already built into millions of smartphones.

It is not intended to replace appropriate care, supervision or safeguarding measures, but to provide an additional way for somebody to access useful information and contact the right person when help is needed.

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